中文EN
Start a conversation
Mountains of the Lalibela highlandsPhoto by mulugeta wolde on Unsplash
Partner with us

Write the next chapter with us.

Red Sea Odyssey is an open cultural IP. We look after the world and its framework, and work with studios, tech companies, destinations, brands, investors and schools to turn a theme into an official chapter, made real on both shores of the Red Sea.

Start a conversationSix ways to partner
01Why now

A record year for travel meets a year of AI.

Saudi Arabia has built the destinations. The stories that bring them to life haven't caught up, least of all for Chinese audiences. With 2026 declared the Year of AI, one young creator with AIGC tools can now do a place justice.

Visitors in 2025, an all-time high
123M
Visitor target for 2030
150M
Chinese visitor target for 2030
5M
Saudi Arabia's Year of AI
2026
Sources: Saudi Ministry of Tourism, 2025 Tourism Statistics; Saudi Council of Ministers resolution
02Six ways in

Six ways into the next chapter.

  1. 01

    Co-produce chapters

    Make a new chapter with Red Sea Odyssey as the mother IP: produced in China, shot and released on both shores.

    SuitsStudios · producers · short-video platforms and MCNs

    Project ideas

    • Chapter short seasonsA few AIGC shorts per season, released in Chinese, Arabic, Amharic and English.
    • A chapter for your destinationOpen a theme together and plan story, locations and release as one.
    • Live action × AIGCField shoots combined with AI generation, part documentary, part imagination.
  2. 02

    Tech and AI tools

    Models, AR/XR and platform capabilities that every co-creator can build on.

    SuitsAI model companies · AR/XR providers · cloud and compute

    Project ideas

    • Multilingual creative agentsScripts, voice-over and subtitles in Chinese, Arabic, Amharic and English, in one place.
    • A shared world libraryCharacters, places, objects and sources, so every chapter feels of a piece.
    • AR guides, exportedAR guides and digital-street solutions taken to destinations on both shores.
  3. 03

    Destinations and tourism

    A chapter plus a guided tour and a digital presence, telling your place well to Chinese visitors.

    SuitsTourism boards · destination developers · heritage sites and museums

    Project ideas

    • Chapter + smart guideWatch the story, then visit, and let an AR guide carry it on.
    • Digital heritage archives3D capture and virtual exhibitions that protect a site and travel the world.
    • Routes for Chinese visitorsItineraries strung along the chapters, with Chinese content and platform promotion.
  4. 04

    Licensing and products

    Pearls, frankincense, coffee: every chapter comes with a natural product story.

    SuitsConsumer brands · cultural-product companies · retail · airlines and hotels

    Project ideas

    • Chapter collaborationsCoffee, fragrance, pearl jewellery: one collection per chapter.
    • Digital assets and rightsCharacters and assets registered, with a traceable licensing trail.
    • Licensed spacesThemed spaces on routes, in hotels, malls and pop-ups.
  5. 05

    Investment

    Back the mother IP and its chapters, and key heritage and tourism digitisation projects on both shores.

    SuitsStrategic investors · cultural funds · government-backed funds

    Project ideas

    • IP and chapter productionInvest in the mother IP, or in a single chapter or season.
    • The co-creation platformOne platform for the world library, story bible and submissions.
    • Destination digitisationPriority heritage and tourism digitisation projects in Saudi Arabia and Ethiopia.
  6. 06

    Education and talent

    Real chapters as coursework, so young people on three shores learn AI by telling their own stories.

    SuitsUniversities · vocational colleges · training providers · youth organisations

    Project ideas

    • Three-shore creator bootcampsChinese, Saudi and Ethiopian participants together; the best work becomes a chapter.
    • Co-developed coursesAIGC storytelling and heritage digitisation, with hands-on projects.
    • Competitions and residenciesA creator competition whose winners take up residencies at the destinations.
03On the map

One sea road, eight destinations on both shores.

Indicative map of eight destinations on both shores of the Red Sea

East shore · Saudi Arabia

  1. 1. Al-Balad, JeddahHistoric Jeddah · UNESCOChapter 01 · The Red SeaCo-produce · Tech · Destinations · Licensing · Education
  2. 2. Al-Wajh old townHistoric Red Sea portChapter 01 · The Red SeaCo-produce · Destinations · Licensing · Investment
  3. 3. AlUlaHegra · UNESCOChapter 02 · AlUlaCo-produce · Tech · Destinations · Investment · Education
  4. 4. Farasan IslandsSouthern Red SeaChapter 04 · PearlsCo-produce · Destinations · Licensing

West shore hinterland · Ethiopia

  1. 5. AksumUNESCOChapter 01 · The Red SeaCo-produce · Tech · Destinations · Education
  2. 6. LalibelaUNESCORuns through every chapterCo-produce · Tech · Destinations · Investment · Education
  3. 7. GondarFasil Ghebbi · UNESCORuns through every chapterTech · Destinations · Investment
  4. 8. Kafa coffee forestUNESCO Biosphere ReserveChapter 03 · The Incense RoadCo-produce · Destinations · Licensing · Investment · Education

All are proposals, to be confirmed through joint research. Heritage information: UNESCO. Map is indicative only.

04How we work

Prove it first, then scale.

  1. 01

    First conversation

    Agree on needs and the direction of the partnership.

  2. 02

    Joint research and pilot

    Design the approach and run a proof of concept.

  3. 03

    Project agreement

    One project, one agreement, with clear responsibilities.

  4. 04

    Flagship case

    Capture what worked as a model others can reuse.

  5. 05

    Scale

    Take it to more countries and destinations.

Principles
  • Non-exclusive
  • Confidential
  • Background IP stays with its owner
  • Lawful, licensed data
05Commitments

Sea and land first: seven goals in every chapter.

Pearls, coral, frankincense and coffee all depend on healthy ecosystems. Every chapter carries responsibilities to nature and to communities.

Planet first

  • Goal 14
    Life below waterThe Red Sea and Pearls chapters: reef protection and sustainable pearl farming.
  • Goal 15
    Life on landThe Incense Road: protecting and restoring frankincense trees and coffee forests.
  • Goal 12
    Responsible consumption and productionTraceable products, and monitoring of tourism’s local impact.

People and prosperity

  • Goal 4
    Quality educationDigital and AI skills for young people on three shores.
  • Goal 8
    Decent work and economic growthSustainable tourism that creates local jobs.
  • Goal 11
    Sustainable cities and communitiesDigital tools that safeguard cultural and natural heritage.
  • Goal 17
    Partnerships for the goalsKnowledge-sharing through South–South cooperation.
Our pledges
  • Ecological indicators set for every project
  • Source communities take part and benefit
  • Heritage and ecological data used lawfully, with permission

Goal numbers refer to the UN Sustainable Development Goals. This page has not been reviewed by the United Nations and does not reflect the views of the UN, its officials or member states.

Get in touch

It starts with a conversation.

Tell us about your organisation and how you'd like to work together, and we'll get back to you soon to set up a first conversation.

I am